Product Designer creating empathy-driven solutions that meet business needs.

Psychology insights + 100K+ customer interactions = SaaS solutions that actually work

Hi, I’m Lou. I specialize in complex portal experiences and design systems, combining behavioral science with 3+ years of enterprise software experience at Dell Technologies, WP Engine, and RamQuest to create user-centered solutions that solve real business problems.

From 60% Abandonment to 50% Engagement

Redesigned interface reduced abandonment by 40%, cut support tickets by 65%, and customers went from complaining to thanking us.

Sometimes the best UX recovery is admitting your "helpful" feature became the problem.

Restoring Trust in a Broken Inbox

Redesigned confusing interactions into predictable, trustworthy features that reduced support burden by 30% and increased engagement by 12%.

Sometimes the best UX recovery is admitting your "helpful" feature became the problem.

SwiftClose

Real Estate Closing Platform
Coming Soon

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Design System Work

Unicorn Design System

Completing WP Engine's design system with essential components for global team productivity