Product Designer creating empathy-driven enterprise solutions that meet business needs.
Psychology insights + 100K+ customer interactions = SaaS solutions that actually work
Hi, I’m Lou. I specialize in complex portal experiences and design systems, combining behavioral science with 3+ years of enterprise software experience at Dell Technologies, WP Engine, and RamQuest to create user-centered solutions that solve real business problems.
From 60% Abandonment to 50% Engagement
Redesigned interface reduced abandonment by 40%, cut support tickets by 65%, and customers went from complaining to thanking us.
Sometimes the best UX recovery is admitting your "helpful" feature became the problem.Restoring Trust in a Broken Inbox
The Problem: 20% of WP Engine customers were getting thousands of emails daily. Our notifications were hitting spam folders, users were abandoning the settings page mid-flow, and support tickets were exploding.
The Solution: Redesigned interface reduced abandonment by 40%, cut support tickets by 65%, and customers went from complaining to thanking us.
Sometimes the best UX recovery is admitting your "helpful" feature became the problem.